Created for physicians, pediatricians, and other health professionals, the toolkit contains messaging for patients and families who have been disenrolled from Medicaid or the Children’s Health Insurance Program (CHIP), two forms of public health insurance coverage that play a critical role in rural areas. Among the ready-to-use materials are messages for on-hold phone recordings, e-newsletters and patient portals, and Frequently Asked Questions from patients. CMS estimates that more than 27 million people are due for renewal in Medicaid or CHIP. As of August 2023, more than 7 million people were unenrolled, while more than 13 million had their enrollment renewed.