Are Rural Infants Benefiting from Woman, Infants, and Children (WIC) Food Package Rule Changes? In 2009, revisions were made to the WIC program to promote and support breastfeeding among those who are able and to improve infant feeding practices. This study compared breastfeeding initiation for rural and urban WIC participants, as well as changes in breastfeeding and infant feeding practices before and after the WIC Food Packages revisions.